I built everything from the ground up. A naming strategy rooted in history, a logo drawn from the Celtic Triskele and refined into a precise geometric mark, and a full website designed around how their customers actually think and move. From the first sketch to the final page, every decision was intentional. The brand opened doors that weren't open before. Licensing agreements that would have been out of reach for a new manufacturer became possible. In more than one meeting, the conversation started with the branding.